Who better to give advice on creating and running an online store than a successful online store owner? Let an experienced expert save you time and grief by explaining exactly what you need to survive and profit on the Web. From technical, legal, and software issues to marketing, shipping, distribution, ad banners, customer service, and common-sense philosophy, this book covers everything you need to know to succeed in Web retail.

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For every entrepreneur who dreams of creating a new Internet venture, The Best Internet Businesses is the only start-up book you'll need. Learn from the pros how to start your own profitable Net venture., by reading dozens of profiles of successful Web businesses. Those featured span the range from multimillion dollar companies to small start-ups that are turning their first profit. You'll get a glimpse into what inspired these pioneers, and take away the knowledge for your own business ideas: what it took to make it happen. Who the customers are, and how to get their attention

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The Complete Idiot's Guide to Making Millions on the Internet shows what Internet business and e-commerce are and shows how dozens of on-line businesses achieved their success. Learn how to come up with an e-business idea, or how to join in on someone else's new e-business. Explore the steps involved in turning an on-line business into an on-line success, and what success actually means in a field where companies are often valued by their popularity rather than their profits. Authors Rod Underhill and Nat Gertler explain how to turn success into big piles of cash through selling out, issuing stock, or exercising stock options. They offer pointers and tips for turning an existing standard business into a thriving on-line one. Making millions off of the Internet does not require vast genius or even computer knowledge! By being willing to work hard for new companies, even receptionists are finding themselves with stock options worth millions of dollars.

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You can increase traffic to your Web site dramatically - by designing it to trigger the highest possible ranking on the Web's most popular search engines. This book provides a step-by-step guide to what search engines look for - and shows you how to refine your site for maximum visibility !

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